Crawford Electric joins national Touchstone Energy alliance
Crawford Electric Cooperative has joined the ranks of consumer-owned electric utilities across the country as a Touchstone Energy cooperative. Touchstone Energy is a nationwide branding alliance that complements the local connection cooperatives have with their member-owners while providing the resources of a vast, integrated network of cooperatives.
Touchstone Energy represents more than 600 cooperatives in 44 states that collectively deliver power and energy solutions to more than 17 million customers every day.
As a member of the national alliance, Crawford Electric will have access to national marketing and communications campaigns, employee education programs and numerous events and projects that help co-ops strengthen and cultivate relationships with business and residential customers.
The goal is to further communicate to the public the unique qualities of the consumer-owned cooperative form of business, which is dedicated to serving members with integrity, accountability, innovation and commitment to community.
“Being part of Touchstone Energy is a further commitment to our members that they can count on us, as a locally owned and controlled utility, to deliver them with innovative, reliable, affordable energy services and to be an advocate for their energy and community needs,” said Laura Hengstenberg, Crawford Electric’s communications manager.
“The Touchstone Energy brand will provide a distinctive symbol for our members to identify with, to feel a part of, and to take pride in,” she said.
A “touchstone” is a test of genuineness. Touchstone Energy symbolizes everything that electric cooperatives represent today: electric power, human connections, and the strength of co-ops’ commitment to the communities and the consumers they serve.
Crawford Electric Cooperative is a locally owned, not-for-profit rural electric utility serving more than 18,000 meters along more than 3,200 miles of distribution lines in Crawford, Franklin, Gasconade, Washington and Dent counties.
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